Connect ↗02 / NEW VOICES
The hunt is for what cannot be copied.
A discovery pathway for original singers, songwriters, lyricists, poets, composers, producers, instrumentalists and independent groups.
Some of the most powerful voices have never entered a studio. They may be singing at home, performing in their community, sharing informal recordings online or writing songs without knowing how to present them to the industry.
Who we want to hear
Singers, bands, instrumentalists, songwriters, lyricists, poets whose work can become music, composers, beatmakers, arrangers, producers and recording professionals are welcome to express interest. We listen for emotional truth, cultural identity and a distinctive personal point of view—not imitation.
Languages belong on the world stage
We encourage original work in Urdu, Punjabi, Hindi, English and other regional languages, along with multilingual collaboration. Your culture is not a limitation; it can be your greatest creative strength.
Originality matters more than fame.
Artists do not need representation, industry connections or a polished biography. What matters is commitment, cultural understanding, creative potential and willingness to grow professionally.
- Share two or three public sample links
- Introduce your language, discipline and goals
- Submit only original or properly authorized material
- Do not send ID, banking or sensitive personal records initially
How a submission may become a release.
- 01
Submit
Share public links, background and artistic goals.
- 02
Review
A person considers originality, craft and program fit.
- 03
Conversation
Shortlisted artists may be invited to talk or audition.
- 04
Development
A written learning or creative plan defines the next step.
- 05
Recording
Selected projects move forward with clear permissions.
- 06
Release
Credits, rights and presentation are agreed before publication.
- 07
Promotion
The story and music are introduced to suitable audiences.
Submitting material does not guarantee selection, recording, representation or release. Decisions depend on artistic quality, originality, available resources and alignment with the initiative’s cultural purpose.
Voice—not just volume.
- Originality and emotional truth
- Musicianship or compelling raw potential
- Cultural context and artistic point of view
- Collaboration, discipline and readiness to learn
- Alignment with the announced program